Max Firth
Managing Director

Max is Managing Director of Funding Xchange, having previously run the Business Information Division at Experian in the UK&I for 7 years. Previous to Experian he worked at The pH Group, an SME specialising in data and analytics which was sold to Experian in 2007.

The challenge of helping SMEs to get funding is something that has run through his career: first at pH trying to help banks identify those SMEs with the most need, and then at Experian where he focused on helping SMEs understand their credit profile in order to increase the likelihood of successfully applying for credit.

Funding Xchange’s goal, of enabling SMEs to get access to finance in minutes through the use of data, intelligence, but with a personal touch, brings together these different strands into a business that can transform UK SME access to credit.